How Writing about Death Saved my Life

How Writing about Death Saved my Life How Writing about Death Saved my Life Christopher Noà «l is a professional on the Reedsy marketplace who has been a freelance editor for twenty-five years. He is the author of seven books, including the memoir In the Unlikely Event of a Water Landing: A Geography of Grief,  which he wrote following a life-changing disaster.

Merck Pharmaceutical Company Essay Example | Topics and Well Written Essays - 1250 words

Merck Pharmaceutical Company - Essay Example Merck Pharmaceutical products are mainly therapeutic agents, for the treatment of various human and animal disorders. In fact the basic source of income for the company comes from the revenues derived from the filling and management of prescriptions and health management programs (Banks, 2001). Merck & Co., Inc. is also known as Merck Sharp & Dohme or MSD outside the USA and Canada, with the headquarters of the company located in Whitehouse Station, New Jersey and was established as the United States subsidiary of the German company which is currently known as Merck KGaA. Similar to the German assets in the United States, Merck & Co. was expropriated in 1917 during the First World War and set up as an independent company. In fact statistics and data suggest that this company is presently one of the seven largest pharmaceutical companies in the world both by market capitalization and revenue. Merck & Co. or MSD is also known as a global research-driven pharmaceutical company. It discovers, develops, manufactures and markets a broad range of unique products to improve human and animal health. Each and every organization requires leadership because all of them are affected by their contexts, philosophies, governance structures, value systems, and the legal ground rules under which they operate. These are the forces and factors that control their leadership needs. When it comes to community or social responsibility, it is said that the Merck Company Foundation has distributed over $480 million to educational and non-profit organizations since it was founded in 1957. This company is also today involved in bringing out various medical publications as it publishes the "Merck Manual of Diagnosis and Therapy" that is considered as the world's best-selling medical textbook, and the "Merck Index" which is a collection of information about chemical compounds. Over the years there are several challenges that the company has faced. For instance, Attorney General Coakley's Office filed a settlement with drug manufacturer Merck and Company, Inc. (Merck) resolving concerns about the company's misleading advertising and promotion of the "Cox-2" inhibitor drug Vioxx. This drug is a non-steroidal anti-inflammatory drug used to treat arthritis. The complaint, filed in Suffolk Superior Court, claims that Merck failed to reveal to consumers that Vioxx posed an increased risk of heart attack. The consent judgment, also filed in Suffolk Superior Court prohibited Merck from further mislead consumers in advertising for any Merck product and requires full disclosure of all known risks of Merck drugs. The complaint asserts that Merck began marketing Vioxx in May 1999 with an aggressive and deceptive promotional campaign directed at both consumers and at health care professionals. However, they hide the fact of high risks of heart problems. When promoting Vioxx directly to patients of arthritis as well as the health care professionals, Merck allegedly misrepresented the cardiovascular side effect. As a result the company's ethics were questioned and subsequently the drug was taken off from the market. In September 2004, Merck admitted that Vioxx caused serious cardiovascular events and withdrew the drug from the market. Further, when the multistate group investigated this case in December 2005, it exposed that in addition to the deceptive and misleading adverti

Topic Services Marketing, Case Monster.com Essay

Topic Services Marketing, Case Monster.com - Essay Example In the mid 90s, during the post-recession period in the U.S, big companies started to work on the booming economy by expanding their businesses. Such a move, requisitioned more professionals to be recruited. There was pressure on the recruitment agencies to supply the necessary work force within a short period of time. The recruitment companies were forced to react quickly to cater this huge requirement and started to look at new strategies to sustain this critical stage. There were many types of media existing at that time like the newspapers, Radio, Television, and the Internet. Media, other than internet, had a good reach. Monster.com tried to access the new medium of Internet as an effective channel for recruitment services. The company had to address multitude of problems related to: Customers: On one hand Monster.com had to entice companies to provide them with job vacancies. The initial companies which had provided Monster.com with job postings were the companies for which Monster.com had developed the advertisement designs. However, for Monster.com to attract new clients meant that the company had to prove to its potential clients, the validity of internet as a medium for offering recruitment services. ... Monster.com had chosen Internet as medium owing to the strengths such as high volume of content deliverable, customization of content and reach. Such of the strengths were intended to offset the shortage of time within which the jobs had to be filled. However, with the basic weakness of Internet as a cluttered medium, Monster.com was unable to make the customers access the website amongst the clutter. Competition: Internet was totally a new avenue through which recruitment services were offered. Going by Ansoff's Product / Market Matrix, the mode of Internet was a new medium available in the existing market of recruitment services. The growth strategy called for product development. For making the product competitive, Monster.com made the product cost competitive, the inherent strength of distribution was highlight in the reach of internet, however, Monster.com was not able to penetrate the market share of the then existing products such as Newpaper and Radio. How could Monster.com promote Internet as an effective medium remained a question mark Did Monster.com leverage the existing products such as newspapers for which they were designing the advertisements to complement for the launched of the medium of internet as a value addition is also a question since, Monster.com had independently launched the web medium for recruitment services. Collaboration: Monster.com had support from companies for which they were designing the advertisements. However, there was no collaboration with the existing medium of communication such as newspapers and radio. Study of functioning of some of the major online service giants or recruitment service providers could have benefited Monster.com for standardization of the product. However, Monster.com did have a tie-up